The victims, for the most part, are only trying to stay out of the way of the drones and bombs and missiles and bullets, but unfortunately in the modern practice of "warfighting" there's no place to go. Every place in the "battle space" is a potential or actual target and there are no shelters for the victims.
Blaming them for their demise doesn't even work as a rationalization. It's simply a formula.
The Israelis, of course, have perfected the formula.
Here is an example of nearly perfect hasbara:
The author apparently ran out of time to finish the thought. But it would be a surprise to few if this hasbara was followed by a revisionist history of the region, going back at least to 1948, if not to 1948 BCE.
The formula mixes fact and fiction with repetition and victim blaming, always with the intention to leave Israel and Israelis utterly blameless, heroic and justified. All the responsibility for the deplorable state of conflict is on the shoulders of Hamas and the Palestinians. The people of Gaza deserve what they get -- because they are who they are and they do what they do.
Thence comes the dehumanizing of the foe. They are animals, savage, barbaric, subhuman, inhuman, vermin. Oh, it never fails. Just as in times past the excuse for killing the women and children of the savage foe has been that "nits breed lice." Ergo, kill them all. God will know His own.
Thus even babes in arms are held responsible for the horrors unleashed against them in classic victim-blaming fashion.
The Israelis are behaving barbarically towards their captive Gazan foe, on the theory that "nits breed lice" and killing a sufficiency of the Gazan women and children -- a sufficiency that varies arbitrarily -- will teach the Garzan warriors a lesson: to yield and surrender is their only option, and even then, it will not be enough to end the slaughter, for they and they alone are responsible for the slaughter, and as they hold human life to be of no particular value -- as opposed to the high value that those who kill them hold it -- they will pay forever with their own lives and those of the people they purport to love.
I've remarked on the tendency of elites and those in power to cast responsibility downwards. According to their own lights, the elites and the oligarchy they serve are not responsible for anything bad that happens. Only the lower orders have responsibility for such evil. They and their various "Hitlers" -- whether in the West Bank and Gaza or lurking under the beds of the high and mighty -- are the responsible parties; the elites and oligarchs who stand with one another to denounce them never are.
Victim blaming is a constant, an art form and a sport.